Chelsea Flower Show

Designer:
Base Squared
Area:
100m2
Location:
Chelsea
Client:
Gabriel Ash
Buildtime:
2 weeks

Director Tom has been creating award-winning displays at Chelsea for greenhouse manufacturer Gabriel Ash since 2022. 

It’s a long-term relationship that brings together Tom’s creativity and horticulture skills with our build specialisms.

Modern greenhouse garden with raised beds and potted plants.

The displays needed to balance showcasing the product and creating crowd-pleasing interest – all in a 10 metre-squared accessible plot.

Purple alliums and clipped evergreens beside wooden-framed greenhouses.
Delicate purple alliums against soft, blurred garden foliage.
Wooden trays of seedlings and potted flowers on a greenhouse bench.
Tall white alliums and purple blooms in a sunlit garden.

From propagating the plants to show different growth stages, designing the display to showcase as many products as possible in a creative way, and installing the greenhouses on site, we looked after every aspect of design, build, and staging. 

Potted tomato plants on a wooden shelf inside a greenhouse.
Compact wooden cold frame filled with seedlings and potted plants.

The result? Award-winning displays that deliver talking points, spark memories and engage new customers.

Contemporary greenhouses framed by lush planting and tall white alliums.